Social media is all the buzz these days with the fast rise of Facebook, Twitter and Myspace. Many collegiate level coaches are even on board to help with prospecting and exposure of their programs. Kentucky Basketball Coach John Calipari, who is known not to be tech savvy, has over one million people following his Twitter page. Coaches and Booster Clubs must also be aware of the benefits that social media can have on the exposure of their team’s fundraiser. Below are two tips that your team can easily implement and cost next to nothing.
1) Make a Facebook Fan Page: Creating a Facebook Fan Page for your team is a great way to engage proponents of your program with updates on your team and fundraiser. To create a Facebook Fan Page, you must first have a Facebook profile. Then 무료중계 you can create a Fan Page here. Choose “Brand, Product or Organization, inch select Sports/Athletics on the pull down menu and name your page. Next you will need to put in images for the pages profile image. That’s really the basics to making the page. To see among a collegiate program’s Fan Page, visit Tennesse State Buckeyes — lots of updates, pictures and discussions.
Now comes the key part to your Facebook strategy: getting a group of fans and creating page content. First, you need to get people linked to your program to become fans of your page. Each Fan Page has a link at the very top that reads “Become A Fan. inch Users simply click that link and they’ll receive your pages updates. Make all the players on your team be a fan along with their parents. Then have every one of them send an email out to their Facebook friends to also become fans of your team page. This will create an immediate group of fans. Second, you will need to be active in creating content for your page. The page should rarely be taken to promote your fundraiser. A good rule of thumb is that about 95% of your pages content should be non-fundraiser related. The primary use should be to give updates on your team, game results and best of all, pictures of your team. People love to look at pictures on Facebook. Only every once in while post a note with an update about your fundraiser with a url to an online giving page. You should be putting 5 — 8 updates a week on the page to keep your fans engaged.
2) Insert “Share” Widgets: A share widget is a small button that can be put on websites that allow users to directly inform information from that site to their social networks. An example of a share widget on a team fundraiser web page can be found here under “Help Promote Our Fundraiser. inch On the widget, if a user decides on Facebook, a brief description of these website will be added to this users Facebook profile. The advantage is that all of the customer’s Facebook friends might find the post about the website that was shared. So with just one click of the mouse, your fundraising page can get a lot of exposure.
To insert a widget to your fundraising website, you will need your web pga masters to insert Html code (this is easier then it sounds). A good widget to add to your website is call “Add This” and can be found here. Get the code for the widget and add it to your fundraising website. Once the widget is in place make sure to encourage visitors of your page to click the widget and help promote your fundraiser.
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