There are a lot of companies out there offering link building services. But how do you know which one is right for your business? Here are six questions you should ask any link building agency before working with them. By asking these questions, you’ll be able to better understand their process and make sure they’re the right fit for your needs.



  1. How do you find link opportunities?


The first question you should ask is how the agency finds link opportunities. A good link building or digital marketing agency will have a process for finding quality link prospects that are relevant to your business. They should be able to share this process with you so that you can understand how they’re finding opportunities.


  1. How do you vet link prospects?


Once the agency has found some link prospects, they need to vet them to make sure they’re worth pursuing. Omaha SEO shared that there are a few things they should look for, such as relevance, authority, and whether or not the site is likely to link out. If an agency can’t tell you how they vet their prospects, it’s a red flag.


  1. How do you build relationships with link prospects?


Building relationships is key to successful link building. The agency should have a process for reaching out to link prospects and developing relationships with them. They should be able to share some examples of how they’ve done this in the past.


  1. How do you create link-worthy content?


Creating great content is essential for link building. The link building services agency should have a process for coming up with ideas and creating content that will earn links. They should be able to share some examples of their work. Lastly, they should have a plan for promoting the content so that it gets in front of the right people.


  1. How do you track results?


You need to be able to track the results of your link building efforts. The agency should have a system for tracking links and measuring the impact they’re having on your business. They should be able to share their reporting with you so that you can see the results of their work.


  1. What’s your cancellation policy?


If you’re not happy with the results of your link building campaign, you should be able to cancel without penalty. Be sure to ask the agency about their cancellation policy before you sign any contracts. Additionally, you should ask for some kind of guarantee so that you know they’re confident in their ability to deliver results.


Last Words


Asking these six questions will help you get a better understanding of how the link building agency operates. By asking these questions, you can be sure that you’re working with an agency that is a good fit for your business.


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