SEO Services: 5 Services you need to learn before recession hits
The economic downturn is inevitable and the sooner you start preparing your business for it, the better. One way to weather the storm is to invest in SEO services that will help keep your website visible and generate leads even when budgets are tight. Here are 5 services you should consider and our tips on how to go about each of them:
- Optimize your website for organic search
Organic search should be the foundation of your SEO strategy regardless of whether there’s an economic downturn or not. But during tough times, it becomes even more important because people are looking for ways to save money and they’re more likely to turn to free organic search results than paid ads.
To make sure your website is optimized for organic search, start by doing keyword research to find out which keywords people are using to find businesses like yours. Then, include those keywords throughout your website content, from the titles and headers to the product descriptions and blog posts. And don’t forget to optimize your website for mobile since more and more people are using their smartphones to search for businesses online.
- Invest in local SEO
Local SEO is another essential service to invest in during an economic downturn because people are looking for ways to save money and they’re more likely to support businesses that are close to them.
To make sure your business comes up in local searches, start by claiming your Google My Business listing and filling out all of the information, including your hours, address, and website URL. Then, add photos and encourage customers to leave reviews. You should also build citations by creating listings on popular directory websites like Yelp and Foursquare. And don’t forget to optimize your website for mobile since more and more people are using their smartphones to search for businesses online.
- Focus on long-tail keywords
Long-tail keywords are three or four keyword phrases that are specific to your business, products, or services. They’re usually longer and more detailed than shorter, broader keywords. And they’re often easier to rank for since there’s less competition.
To find long-tail keywords that you can rank for, start by doing keyword research to find out which keywords people are using to find businesses like yours. Then, include those keywords throughout your website content, from the titles and headers to the product descriptions and blog posts. Google Analytics Agency San Diego shared that you can also use Google AdWords Keyword Planner tool to find long-tail keywords that have a low competition level but still get a decent amount of traffic.
- Create quality content
Content is still king, even during an economic downturn. That’s because people are always looking for information online, whether they’re trying to find a product or service or just looking for something to read. And the better your content is, the more likely people are to find it and share it with others.
When creating content, make sure to focus on quality over quantity. publish blog posts that are well-written and informative, and include images, videos, and infographics to break up the text and make your content more visually appealing. Houston SEO Company noted that you should also promote your content on social media and other websites to get more people to see it.
- Build backlinks
Backlinks are links from other websites to your website. And they’re important because they show search engines that your website is popular and relevant. The more backlinks you have, the higher you’ll rank in the search results.
To build backlinks, start by creating quality content that other websites will want to link to. Then, reach out to those websites and ask them to link to your content. You can also submit your website to directories and participate in forums and discussion boards to get more people to link to your website.
SEO services are essential for any business, but they become even more important during an economic downturn. By investing in link building services, you can improve your website’s ranking in the search results and get more traffic, leads, and sales. So don’t wait until the recession hits to start investing in SEO services. Start now and you’ll be glad you did when the economy takes a turn for the worse.
If you need help with your SEO efforts, contact an experienced digital marketing agency like ours. We can help you choose the right keywords, create quality content, build backlinks, and more. Contact us today to learn more about our services and how we can help your business succeed online.